E.g., blue-image or the name of the headline. For example, the ad set in Facebook.Ĭontent: Typically used for paid traffic only and represents the ad’s content, which allows for identifying individual ads. For other ad platforms, it is typically used for identifying the audience or the level below the campaign. Term: Typically used for paid traffic only. Medium: The marketing medium, e.g., cpc, organic, email.Ĭampaign: The name of the campaign, if applicable. Source: The referrer of the visits, e.g., google, facebook, bing, nytimes. There are five primary dimensions under your control that can be used for slicing up the traffic data: This helps you determine which marketing efforts are working well and which need adjustments. These dimensions are used for categorizing visitors into different buckets so you can understand where the website traffic is coming from. Google Analytics thinks of incoming visits in terms of a few dimensions. But what does it mean? Google Analytics dimensions This is probably something you’ve seen in the Google Analytics interface before. Provided that website B has Google Analytics installed, visits from website A will show up in Google Analytics as This is called the referrer URL.įor example, on website A there is a link to website B. This is done by checking the URL that led him or her there. This code does a lot of things, and one of them is to interpret how the visitor ended up on the website. Provided you have Google Analytics installed, part of this code is the Google Analytics script which executes when the browser loads the website. When a person visits your website, their browser reads the underlying HTML and CSS code in order to know what to show in the browser. How Google Analytics knows where your visitors come from Other parameters you can add to your UTM tag, are utm_content and utm_term, but these are optional. A UTM tag always contains Source, Medium, and Campaign Name parameters. ” UTM tags can be added to the end of regular URL’s, in order to give Google Analytics specific information about that link. Let's first discuss what UTM codes are, and then dive deeper in how you can use them to make sure visitors are shown correctly in GA. This article focuses on how to use UTMs to ensure the traffic you acquire to your site shows up correctly in Google Analytics. Having a good Google Analytics setup (with proper UTM parameters) is the cornerstone of a successful marketing program. Unfortunately, many of the people who rely on Google Analytics for measuring their website traffic lack a good understanding of how it works and have not set up their UTM tracking codes correctly. BuiltWith estimates that in 2022, more than 80% of all websites worldwide use Google Analytics for measuring their website usage. Google Analytics is by far the most used analytics tool.
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